Create a 30 second TVC to capture what it is to be an Urban Alley drinker
⸺ Creative Brief
Create a 30 second ad for Urban Alley Brewery to be played during the American Express Open Air Cinema as one of their principals sponsors
⸺ Concept Development
Capture an event that encompasses what and who an Urban Alley drinker is. Use this event to encapsulate how you create great memories while sharing a good craft beer.
⸺ Storyboarding
Open with 'Cheers' between two people sharing an Urban Alley beer. From that moment flash the entire event that can unfold by starting the night with a good craft beer.