Create a 30 second TVC to capture what it is to be an Urban Alley drinker

ClientKaitlyn ClaireServicesVideo ProductionYear2022

⸺ Creative Brief

Create a 30 second ad for Urban Alley Brewery to be played during the American Express Open Air Cinema as one of their principals sponsors

⸺ Concept Development

Capture an event that encompasses what and who an Urban Alley drinker is. Use this event to encapsulate how you create great memories while sharing a good craft beer.

⸺ Storyboarding

Open with 'Cheers' between two people sharing an Urban Alley beer. From that moment flash the entire event that can unfold by starting the night with a good craft beer.