Design and develop a new website that showcases the experience and their incredible food, wine and grappa.


SUD Ristorante Italiano

Key Areas

User Experience
Booking / Reservations


Design & UI/UX
Content Strategy


Brief; curate an updated look and feel that represents not only their history but also the direction they are heading. A specific requirement for this project was for the SUD Team to be able to handle reservations internally and not require an external booking system/integration.

With a refined look, based on a dark theme to represent the warmth of the interior. This theming was teamed with a one page layout that had clear intros to SUD’s, food, wine, room and grappa sections. The highlight to grappa was pulled out to showcase one of SUD’s unique offerings.

Finally, the integration of an internally managed and operated online booking system allowed the team to not only manage their own bookings but also manage function and event enquiries.


The online bookings and events management system has allowed SUD to save in excess of $25,000.00 in online booking fees through external systems annual. Additionally, the team are now able to manage their own database of contacts which was not previously accessible to them.

Through a renewed content strategy and a refresh of content, the SUD social presence has seen a 750% + engagement increase and overall viewer interaction through the initial 3 months of content. This continues to increase and drive customers to SUD Ristorante Italiano.